PACKAGES
Know exactly what you’re getting and exactly what it costs with my content-writing and marketing packages. I’ve been developing, writing, and editing marketing content for many years, so I know what it takes to produce certain pieces, for instance trifold brochures, 20-page ebooks, long-form blog posts, and basic web pages. That knowledge went into building these service packages.
- BRAND BOOSTERS
- EBOOK WRITING
- BROCHURE WRITING
- BLOG WRITING
EXPRESS SITE REVIEW
An easy-on-the-budgetway to YESify your site.
- Video review of your website; know how people experience it (and you!)
- Listen in and watch as I navigate; see me get blown away, confused, or excited
- Discover exactly what you need to do to improve the experience
- Figure out what's broken; keep people from leaving without saying YES
- Get a fresh, outside perspective; see your site through your prospects' eyes
$199
PREMIUM SITE REVIEW
Turn an under-performing site
into a YES machine.
- Kick-off call; frame and set expectations for the work to come
- Detailed review and recommendations report; see your site with fresh eyes
- Improve messaging, positioning, content, CTAs, lead magnets, imagery, and more
- Post-review booster call; ask questions, get clarifications, move forward
- Differentiate between must-make, should make, and nice-to-make changes
$499
CONTENT REVIEW
Content should be King.
Is yours?
- Kickoff call to frame and set expectations for the work to come
- Detailed review and recommendations report; see your content with fresh eyes
- Improve readability, usability, appeal, CTAs, layout, images, and more
- Post-review booster call; ask questions, get clarifications, move forward
- Differentiate between must-make, should make, and nice-to-make changes
$899
EBOOK DO-OVER
From crappy and weak to strong, delightful, helpful, and YES-ful.
- Kickoff call to frame and set expectations for the work to come
- Audience / messaging check to see if the ebook is on target or missing the mark
- Detailed ebook review, change suggestions, and new outline for approval
- Up to 20 pages of refreshed content plus image and graphic suggestons
- One revision round to refine as needed
WEBINAR TO EBOOK
From an hour-long webinar to a pithy ebook ready for design.
- Kick-off call; frame and set expectations for the work to come
- Webinar transcription to get at the content your audience needs and wants
- Ebook outline for your approval; make sure we're on the right track before writing
- Up to 20 pages of content, plus image and graphic suggestions
- One revision round to refine as needed
NEW EBOOK
Generate awareness, build trust, and lead more people to YES!
- Kickoff call to frame and set expectations for the work to come
- Discovery research, competitor review, and ebook idea brainstorming if needed
- Ebook outline for your approval; be sure we're on the right track before writing
- Up to 20 pages of content, plus image and graphic suggestions
- One revision round to refine as needed
TRIFOLD BROCHURE
Three panels on 8.5 x 11. Concise, easy to mail, written to sell.
- Kickoff call; frame and set expectations for the work to come
- Discovery research, competitive review, and a brochure outline for your approval
- Content for a trifold brochure, including image and graphic suggestions
- One round of revisions to refine as needed
TWO-PAGE BROCHURE
More room for more details, 8.5 x 11, front and back, no folds.
- Kickoff call to frame and set expectations for the work to come
- Discovery research, competitive review, and a brochure outline for your approval
- Content for a two-pager, including image and graphic recommendations
- One round of revisions to refine as needed
CORPORATE BROCHURE
With four 8.5 x 11 panels or more, make a big impression.
- Kickoff call to frame and set expectations for the work to come
- Discovery research, competitive review, and a brochure outline for your approval
- Content for a corporate brochure, including image and graphic suggestions
- One round of revisions to refine as needed
BLOG QUARTER PACK
Stock up with a quarter's worth
of evergreen blog posts.
- Kickoff call to frame and set expectations for the work to come
- Editorial calendar, interviews, and blog post outlines for your approval
- 13 SEO’d blog posts, at least 500 words each, with images and graphics
- One revision round to get ready to post
BLOG POST SIX PACK
Evergreen posts for news gaps
and uber-busy times.
- Kickoff call; frame and set expectations for the work to come
- Editorial calendar, interviews, and blog post outlines for your approval
- Six SEO’d blog posts, at least 500 words each, with images and graphics
- One revision round to refine as needed
EPIC BLOG POST
Long-form, epic, educational post for authority and traffic.
- Kickoff call to frame and set expectations for the work to come
- Discovery research, interviews, and preliminary outline for your approval
- One SEO’d blog post, up to 2,500 words, with images and graphics
- One revision round to refine as needed
