Helping writers and marketers create winning success stories
Wonder what goes into a high-impact success story? Check out this presentation on Success Story Development. I created it for a client's client, working as a consultant under my client's umbrella.
View the presentation: Secrets of Success Story Development
More details about the presentation
For the work, I evaluated and heavily rewrote several of a well-known tech company's existing success stories. I left lots of comments in the rewritten documents to guide the company's success story writers with future work. As part of the project, I also put together this presentation, which summarizes:
- What was wrong with one of the existing stories (lack of messaging, lack of pains, lack of challenges)
- A model for success story development
Although I left the name of the technology buyer in the story, I removed other identifying references. (I'm three touches away from that technology buyer: Tech buyer --> my client's client --> my client --> me).
Create success stories that sell
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
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