Speaking the language of experts for a niche medical consultant
Writing web content for a medical consultant is no different than writing web content for any other audience: No matter what product or service you offer, no matter your space, your web content needs to speak in the language of readers. This is especially critical when you're offering a highly specialized, niche product or service, say, for instance ... pediatric emergency room consulting services.
That's what this project was about. To develop web content for my client -- a physician who specializes in pediatric emergency medicine - I conducted an in-depth interview with the physician, and then spent time researching to learn about the target reader and its concerns, and to become fluent in its vocabulary.
View the web content sample
Click the image that follows to see a screenshot of the resulting home page.
Get YES-driving content for your site
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Join my tribe?
Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?
I think we might be soul mates. And I'd love for you to join my tribe.
When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.
EMAIL NEWSLETTER * MARKETING GUIDANCE
Thoughtful content. Real-world advice. Enter your details to get the next issue when it's ready.
