Using web content to convey a sense of quality
Sometimes companies want web content to project a clear voice, whether it's a sassy, "we can help you" confidence or a lyrical, "we mean quality" refinement.
This company--a provider of handcrafted Amish gazebos, decor, and furniture--wanted the latter to draw readers in and help them envision their lives enriched by handcrafted quality. I wrote all of the web content on this site, including a series of Buyer's Guides in keeping with the tenet that web content, especially for costly or complex purchases, should educate first, sell second.
View the web content sample
Click the image below to see a screenshot of the website.
Or, visit the live site here. (Note that the live page may differ from what you see in the screenshot, and that the existing content may differ from what I originally delivered, as web content necessarily changes and evolves over time.)
Get trust-building content for your website
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Join my tribe?
Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?
I think we might be soul mates. And I'd love for you to join my tribe.
When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.
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Thoughtful content. Real-world advice. Enter your details to get the next issue when it's ready.
