Getting more miles from B2B webinar content
This client, wanting to get more mileage from ongoing webinar efforts, hired me for content repurposing, during which I transformed multiple webinars into ebooks.
If your webinar is long, or jam-packed with valuable information, as was the case in this ebook-from-webinar sample, you might want to do as my client did and turn the webinar content into a series of ebooks.
View the ebook sample
Click the image below to view Part II of this particular webinar-to-ebook series.
A few things to note about this marketing ebook sample
As you look at the sample, note that I didn't just transcribe the webinar and plop the transcribed text into an ebook format. That's not content repurposing; my client wouldn't have needed a writer to simply move transcribed text into an ebook template.
Instead, I:
- Listened to the webinar
- Transcribed it (not for reading, just for notes)
- Picked out the most relevant, valuable information
- Organized that information in a way that would make sense to readers
- Created headings
- Wrote introduction and transition text
- Found illustrative examples and images from the web
P.S. I also want to add that I did not select the image you'll find on the cover of this ebook sample. I don't like it (I hate it!) and would have used a different image if I had my way 🙂
Turn your webinar into a smart marketing ebook
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
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